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Strength in numbers. This is the concept behind a strong franchise organization. As part of the King Bear franchise system, you will benefit from an organized and professional advertising campaign. Operating on an advertising budget in excess of $750,000, King Bear continues to be one of New York area's largest advertisers in the automotive aftermarket, utilizing an efficient and strategic combination of regional and local media. This approach allows us to give our franchise owners broad-based name recognition, while maintaining their own local identity. Combined with our mass purchasing power, attractive co-op advertising programs and the King Bear support network, Franchisees benefit from a much stronger market position than a local, independent repair shop. In an advertising-driven business, King Bear's name recognition and its nation corporate affiliations give our franchise owners the ability to satisfy a wide variety of consumer needs to extremely competitive prices, while operating their businesses in a very cost-efficient manner. |
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Advertising
"The activity of attracting public attention to a product - especially to proclaim its qualities or advantages to increase sales." |
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Dealer Assistance Program
As a King Bear franchisee, you are entitled to participate in our Dealer Assistance Program: a comprehensive and professional turnkey marketing package that will position your franchise as the premier automotive repair center in your community.
The King Bear Deal Assistance Program includes the following components:
Logos: A variety of sizes and styles for multiple uses;
Stationery: Letterhead, envelopes and business cards, which can be re-ordered at your convenience
Newspaper Ads: Professionally designed by our graphic artists with space for information about your franchise;
Radio Commercials: Professionally recorded radio spots that can be customized to promote your franchise;
Media Buying Assistance
Signage & Banners
POP (Point of Purchase) Displays
Giveaways
Marketing Advice
Public Relations Support |
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Making your potential customer aware of your name, location and service is the lifeblood of the automotive industry. Since aggressive marketing and advertising are critical to the success of your automotive center, you will become part of King Bear's advertising team... where our combined talents, efforts and buying power will help make your business a success. |
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Public Relations
"The art of developing understanding and good will between a film and the public" |
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This is a typical ad that would promote your franchise territory. |
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Franchisees benefit from Public Relations support, including press releases, photo opportunities and many other services to promote your franchise. We will help you coordinate and host a memorable Grand Opening event to launch your franchise and to increase visibility in your community. |
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